No. Stop it. Stop showing it. Stop lying about the way it made you feel all soppy and like the world's biggest prat. No. Just stop it.
I have NEVER seen a worse advert. And I lived through the 90s! I lived through Brit Pop, Girl Power, neon, and Barbie Girl, and have never managed to witness an advert worse than this godawful piece of mess that is the John Lewis ad. There is just so much wrong with this advert that I hardly know where I should begin venting my frustrations. The whole advert just makes my skin crawl.
But the biggest travesties are as follows:-
- The choice of song.
- The entire concept
- The snow
- The previous years
Please, John Lewis, don't make it worse.